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The Right Product

 An innovative design team understands that there is more to a product than a concept. 6R recognises that a product should be differentiated, have a clear end use, comply not only to your Brand’s pillars but also with all Australian standards as upheld by the ACCC. An efficient PLM (Product lifestyle system) will ensure speed to Market and reduced costs to allow for product, which consistently maintains an honest value equation.

The Right Place

In an age of the Omni Channel, 6R will review and propose the ideal selling channel for your Brand’s distribution, optimising visibility and uptake no matter where the product or customer is. 6R will help you ensure the right Supply Chain and Logistics strategy is in place to support this. Customers can source globally, from their hip pocket, adaptation is key.

The Right Price

Whether setting retail, wholesale or promotional pricing, 6R’s merchandise planning expertise ensures the right structure for your Brand to optimise gross profit, buying margins and stock turn whilst upholding the value equation of your Brand promise. 6R understands that being a slave to discounting can often create damaging market expectations. Only disciplined marketing and promotional strategies will prevent such counterproductive activity.

The Right Quantity

Through considered option planning and robust merchandise planning systems, quantification is set in the most accurate way possible. Whether you are buying Brands or designing product in house, 6R’s expertise encourages optimum sell thru’s, lower terminal stocks, reduced markdowns and better GP results. 6R’s disciplined approach to buying and quantification allows for your business to thrive through any retail climate. PLM (product lifestyle management) integration allows for further insight through out all touch points of product development. 

The Right Promotion

6R’s merchandise planning strategies and brand/product reviews ensure every representation for your product reflects the Brand promise whether managing markdown or promotional activity or simply promoting your brand - consistency is the key. Every interaction with the customer, whether through online or bricks and mortar channels, provides the opportunity to further strengthen the Brand promise.  

The Right People

6R work collaboratively with your team and network of suppliers to improve processes, develop skills and create clearly communicate change in an organisation.  We polish and finesse what is already there and provide insight across the organisation that is often difficult to see from the inside. Our team of retail professionals have a broad wealth of knowledge, which they share with professionalism, integrity and a sincere desire to help.

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People

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