You’ve heard the saying “Jack of all trades, master of none”. Well I am sure that when you run your own business you have to be a “Jack”, there is no denying that you have to wear many hats and I am not surprised that if you haven’t already gotten started with social media it may be because of overwhelm. “Not another hat!” but it doesn’t have to be that way. Will a little prep social media doesn’t have to take over your life.
You don’t have to be on them all, just the ones that you can be authentic on (as your audience will know!) and the ones that your audience are on too helps 🙂 and the one that works for your type of content. No really! Just pick one to two max as you need to be active and consistent. This is when slow and steady wins. It will take a while to finesse it, you need to try different tactics, assess them, tweak them, assess again. Think 6 months to really see traction if you are starting from scratch.
What are the Social Media Platforms I should choose from? (in order of release for those playing at home)
LinkedIn – a business orientated social networking site
Facebook – a social networking site
YouTube – a video-sharing website
Twitter – a social networking and microblogging service
Tumblr – a microblogging platform
Pinterest – a photo sharing website
Instagram – a photo sharing and social networking service
Snapchat – a photo messaging application
Google+ – a social networking system
Vine – a six-second video media platform
Let us take a deep look.
Although constantly changing their algorithms, Facebook remains the most commonly used social media platform according to the 2015 Social Media Examiner Marketing Industry report.
Followed by Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram.
What is interesting to note is that while these platforms are the most popular overall depending upon whether you are a B2B or a B2C the mix changes.
B2C marketers are more focused on Facebook, YouTube, Pinterest and Instagram. Where as B2B marketers are more focused on LinkedIn, Twitter, Google+ and SlideShare. (Source: 2015 Social Media Examiner Marketing Industry report)
That’s not to say that any of the other platforms are not for you, again it depends upon your audience. For example according to BusinessInsider.com, Snapchat’s audience is mostly made up of young females in their teens and early 20s, and that audience is one of the hardest to reach, so if that is your audience, you should be there!
Once you have chosen your platform you need to work on your profile. There are two key factors to consider here:
- Your voice
- Your look
A key tip here is to have a consistency so when someone lands on your page they immediately know it is you.
Revisit your brand vision. (Your brand values, personality, the vibe of your brand.)
Look at your website what does your About Page say, compare it to your Sales Page, Contact Page, Sign Up page. Are all of these consistent? If these are all consistent and conveying your brand voice then this is the tone to use for your words on your chosen social media platform.
If you don’t already have a bio or short intro on your website you will need to create one for your chosen platform. Think of three key takeaways and build it from there but keep it simple!
Just google “color theory” and ill see you in about a weeks time. There really is a wealth of information out there on the psychology of color, but here is a link to Color Theory 101 so I don’t lose you forever. I also like to use Adobe Kuler to play around with combinations.
Another one that you could get lost for hours in. People dedicate their lives to the craft. Font is such a personal choice, and it conveys so much more than what is written. But basically it needs to be readable. Google Fonts is a great place to try out different fonts. You can add your own text and change it around to see what suits.
Place your elements such as logo, the title, another other content in specific places. Do you use a border? Then always use a border.
There are many awesome stock image sites around these days. Be sure to check copyright privileges before use. Filters are a great way to keep the images you use consistent even when the image differs.
Which brings me to a great (free) tool Canva. With Canva you choose from their existing design templates (or start from scratch) ie select Facebook Post for Facebook and select the layout over on the left (note some are free and some are paid) and you have an already made graphic. You can also upload your own image, change a background, change the text (everything we have just mentioned above). I have only given a brief overview as they have tutorials under their design school.
They also have a great list of stock image resources.
Canva is a great way of ensuring consistency with your graphics.
Tip: Use these graphics to communicate promotions or upcoming events.
Always remember that content is king and content can be Links, Images, Quotes, Updates and Re-shares and there is no better content than the content from your blog and visual content. A growing trend is video.
No matter the type of content, you want to mix it up for a couple of reasons, so you can see what resonates and also you don’t want to be just ” selling ” to your readers all the time.
There are some guides for frequency & timing for the different platforms but it is important to experiment with the timing and frequency to see what works for you. Once again consistency is key. However, if you want to start with a guide here is a cute and useful infographic.
Lastly, to help you identify where your audience is you can use a demographic report like this one or once you are up and running your chosen platform will most likely have an analytics dashboard that you can look to.
If you have any questions or need help setting up with your social media. Get in touch with us.