by Leonie McCarthy | Aug 14, 2019 | Customer Engagement, Data Security
The headlines and news stories are predictable: Bricks and mortar are failing. Online is the future. Here at 6R, we know that this is an oversimplification, as online and in-store, experiences merge, good retailers are using data to focus on improving convenience and...
by Leonie McCarthy | Jul 6, 2019 | Customer Engagement, Processes
In 2018 alone, Australians spent a grand total of $28.6 billion ($20.3 billion USD) while shopping online. As of January of this year, this amounts to 9% of Australia’s total retail sales. All of this online shopping means that the amount of packaging is also...
by Leonie McCarthy | Jun 17, 2019 | Customer Engagement
The WEF 2017 report says we will see 15% of stores close in the next decade. Last year saw the highest retail closure numbers in the USA and 2019 is tipped to follow suit. Australia has a significant amount of retail space per capita and this trend seems destined to...
by Leonie McCarthy | May 19, 2019 | Customer Engagement, Data Security
Data will be the biggest driver for retailers in 2019, as stores become more astute at knowing who their consumers really are. The Future Forecast 2019 Report goes on to talk about how smart retailers who use data to provide thought-provoking cultural experiences will...
by Leonie McCarthy | Jun 20, 2017 | Customer Engagement, Processes, Team & People
Everyone cheats a little bit, says behavioural economist Dan Ariely. Insurance companies know this too, so they have processes in place to assess the validity of claims. From a business perspective, I get this, it’s a very sensible move and one that hopefully weeds...