by Leonie McCarthy | Nov 10, 2015 | Deleted
Earlier this year, here at 6R we attended a macro trend presentation (looking at big picture consumer trends). The presenters talked about ‘4C thinking’ collaborative, creative, conversational and convergent. This is not a ‘next year’ type of trend forecast but...
by Leonie McCarthy | Nov 3, 2015 | Customer Engagement
It’s been happening more frequently lately. Finding mid-shop that I have tuned out. Why am I here? What was I looking for? Have I started drooling? Is this a familiar experience for you too? (perhaps the last question is just me)… am I becoming more susceptible to the...
by Leonie McCarthy | Oct 19, 2015 | Customer Engagement
Since early last century when Fifth Avenue stores recruited artists to create interest and intrigue in their windows we have been colliding the worlds of fine art and commerce in the ever increasingly competitive display of shop windows. I love a great window display...
by Leonie McCarthy | Oct 12, 2015 | Customer Engagement
No surprise that I love to know how things are made. Garments still need people to sew them together and I have always enjoyed the factory tour from cigarettes to weaving fabrics. When you’ve been on holidays you get to do a tour or two. One experience that stood out...
by Leonie McCarthy | Aug 31, 2015 | Deleted
Have you heard of analysis paralysis? It’s real and easy to fall prey to, but not if you keep in mind there are two key factors with reporting: Make it Rich in information Make it Actionable Consider as reports are developed and become part of the day to day in...