by Leonie McCarthy | Oct 15, 2019 | Customer Engagement, Leadership, Processes
Creativity and innovation have always been at the nucleus of the approximately $2.4 trillion fashion industry. Much like technology, fashion that rules is both dynamic and visionary. It’s no wonder, then, that the two are inextricably linked; that is, fashion and...
by Leonie McCarthy | Aug 14, 2019 | Customer Engagement, Data Security
The headlines and news stories are predictable: Bricks and mortar are failing. Online is the future. Here at 6R, we know that this is an oversimplification, as online and in-store, experiences merge, good retailers are using data to focus on improving convenience and...
by Leonie McCarthy | Jul 6, 2019 | Customer Engagement, Processes
In 2018 alone, Australians spent a grand total of $28.6 billion ($20.3 billion USD) while shopping online. As of January of this year, this amounts to 9% of Australia’s total retail sales. All of this online shopping means that the amount of packaging is also...
by Leonie McCarthy | Mar 7, 2016 | Customer Engagement, Processes
Recently, I’ve gone back to having an iphone after having tried both android and windows OS. Choice? Kind of. Mostly it’s easier at home where everyone has the same. It’s fairly typical that when you’re in the adjustment to a new piece of equipment/ way of working...
by Leonie McCarthy | Nov 10, 2015 | Deleted
Earlier this year, here at 6R we attended a macro trend presentation (looking at big picture consumer trends). The presenters talked about ‘4C thinking’ collaborative, creative, conversational and convergent. This is not a ‘next year’ type of trend forecast but...