Using Customer Data to Improve Retail Efficiency
Leonie McCarthy Published on: 19/05/2019
Customer data should remove friction, not add it. A practical look at how retailers can use data to improve efficiency and customer outcomes.
Leonie McCarthy
The Internet of Things: Convenience, Data and Discomfort
Leonie McCarthy Published on: 26/02/2015
As connected devices become part of everyday life, the Internet of Things raises new questions about privacy, control and personal data.