6R Blogs
Expert marketing at work | London M&Ms world
If you’ve ever watched the Gruen Transfer you would be familiar with the idea that if you have a product that is basically sugar, then the default marketing position is that you sell ‘happiness’....
Wandering and Windows
Since early last century when Fifth Avenue stores recruited artists to create interest and intrigue in their windows we have been colliding the worlds of fine art and commerce in the ever...
Great tour experiences have these elements
No surprise that I love to know how things are made. Garments still need people to sew them together and I have always enjoyed the factory tour from cigarettes to weaving fabrics. When you’ve...
Customer experience on tour
Family holiday and we have arrived in Cardiff in Wales to see the Australia V Fiji game (Rugby World Cup 2015), we are exploring from our hotel after having a delayed flight and a quite early...
Don’t overdo the machines (how to improve process for customers experiences)
Children are expensive. Modern children more so, since they seem to have requirements for all sorts of electronic devices that have replaced the somewhat innocent desires of my childhood – to be...
One Star does not make a Team
I have had years of hockey, softball, cricket, netball, rugby, gymnastics, rowing and probably a bunch of other stuff I have blocked out. Most weekends I am a sideline observer and supporter my...
The first fashion system decision; product, colour, size & fit?
Replacing systems is expensive and a lot of effort and hopefully it’s going to last you for a while. If you stuff it up, you’re either going to be forced to admit to a costly error and start all...
How to… Plan communication
Communication is one of those things that we are doing all the time, whether aware of it or not, verbal and nonverbal, planned and unplanned communications are the life blood of relationships and...
Click-clack you’re taking me back… (cloud pros and cons)
Picking up takeaway on the way home, I walk into our local Thai place. My order isn't ready yet, the lady who greets me asks how I would like to pay. Card, sure she says and heads off out the...