Unlocking and elevating the back office team experience delivered improved customer experience.
Challenge: Moving a mature ecom site has lots of moving parts!
Focus: Working closely with agency and third parties, cross functional working sessions;
Clear lines of communication across the project
Clarity on the customer facing intentions
Prioritisation of critical features vs 'can come later'
Challenge: Middleware was new - previous integrations were point to point.
Focus: Reusable APIs sped up the development cycle and created consistency in the translations between systems
Working on integration as a priority allowing time to test and learn from the new tool
Challenge: Creating a smoother customer experience, reducing frustrations and friction points
Focus: Working on inventory availability on product listing pages and ensuring that merchandising across the site was easier for ecom team members
Immediate impact in reduction of customer care calls for assistance with the order process
Results:
31% improved conversion rate
50% lift in return visits to the site
14% lift in AOV
Moving to a new ERP system in 12 weeks is not territory for everyone.
Incu team rose to the challenge developing the skills for end to end thinking and better collaboration through the project.
Challenge: Express and ERP don't often go in the same sentence but the opportunity was worth the risk
Focus: The whole team were engaged in the decision on the short timeline, ensuring that we had buyin was important from the start
Out of the box settings and defaults were used where possible, custom work was considered when it was critical for the business
Challenge: Brand and vertical business models were both required
Focus: Early 'set up' decisions make a big difference to future reporting and growth
Workshops and discovery sessions commenced with well before the vendor said they were ready to commence
This gave the business teams time to troubleshoot the work through real-life examples which proved valuable when it came to configuration
Challenge: Migration of data from legacy system was difficult
Focus: Automation was key to success here, 6R team were able to support Incu with expertise to make data migration path easier
Results:
15% improvement in inventory accuracy
300% lift in inventory availability due to accessing in store inventory via online
24hr turnaround on customer service and delivery promise
Scaling with ecommerce and integrations to back end systems.
Challenge: Legacy systems and no longer serving ecommerce site
Focus: Clear articulation of requirements and key interface points to build a system strategy
Communication across teams and partners
Enabling teams to deliver on commitments managing vendors tracking and support
Challenge: Selection overwhelm, finding partners with the strengths to compliment this business team
Focus: Reusable APIs sped up the development cycle and created consistency in the translations between systems
Working on integration as a priority allowing time to test and learn from the new tool
Challenge: Manual and clunky processes, the tools at hand were not what the team needed to help them serve customers
Focus: Automation! Key was building and testing reliable integrations that allowed for seamless data transfers between systems
Partnering this with clear business processes and rules that support
Our Approach
We’re obsessed with one thing: helping you break the cycle of stalled projects and get real, measurable results, sometimes in half the time the industry thinks is possible.
How? By focusing on what matters:
Alignment: Everyone knows the purpose and is pulling in the same direction.
Action: Clear plans, real deadlines, no hiding.
Accountability: We make sure the right things get done, by the right people, at the right time.

Why It Matters
Retail projects are notorious for “unknown unknowns” the stuff Google can’t prepare you for and you didn’t know was coming.
Having a team that’s “been there, fixed that” means fewer surprises, less chaos, and measurable outcomes you can rely on.
Most consultancies will sell you process. 6R brings you practiced momentum - the difference between being another statistic and joining the winners’ circle.
In retail, the cost of winging it is just too high.
Strong, experienced project management isn’t an overhead - it’s your insurance policy against chaos, cost blowouts, and missed opportunities.

Lessons learned from 100's of real projects.
We help you define exactly what your team needs - creating systems frameworks that guide evaluation and fit.

We partner with you to roll out systems and refine processes so implementation isn’t just a launch.
We move at 'retail pace' - every day counts. Every conversation counts, every customer counts.
We work to build good relationships with our clients and the project teams we work with. It’s incredibly valuable to get feedback on what’s working (and what’s not).
We build that into our working process to continue to improve.

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